The Caterpillar brand has presented a new watch for Valentine's Day. The image of the new model against the background of an arrow-pierced heart became the leitmotif of the February advertising campaign for CAT watches around the world.
The poster features a contrasting combination of a new watch with a pronounced masculine design and the most famous symbol of love. “The brutal CAT watch against the background of an arrow-pierced heart is a true declaration of love. What could be more beautiful and romantic than a force conquered by love? " - declare the representatives of the brand. The new model from the Yellow line collection is made in the style characteristic of the brand: durable, reliable materials combined with austere masculine design and extensive functionality. The body of the novelty is made of high-alloy steel with PVD coating. The strap is made of genuine leather. The water resistance of the model is 100 meters. An advertising poster for Valentine's Day with the image of the new CAT watch is used all over the world, including in Russia.
About the brand
CAT (Caterpillar Inc.) is the largest American engineering brand for earthmoving equipment, construction equipment, diesel engines, power plants, as well as clothing, footwear and accessories. Caterpillar style combines unconditional quality, reliability, functionality and brutal form. Combining masculine design and resistance to extreme conditions, CAT watches are designed for active and energetic modern people.