The concept of "fashion" has so organically blended into our modern life that we do not very often think about exactly what meaning it has. For us, fashion is, first of all, enchanting shows, the names of famous fashion designers and fashion models, stunning outfits and astronomical amounts spent on these outfits. But this is a festive side. And what role does fashion play in our everyday life, what exactly does it express? The expression "they meet by their clothes …" It is in it that the role of clothing in the social representation of a person is reflected. Our clothes are visual multidimensional information about our economic opportunities, aesthetic taste, belonging to a professional group, attitude towards people around us.
Gone are the days when being "fashionably dressed" meant buying a suit or getting "like everyone else's" hair. Modern fashion is so dynamic and diverse that it is she who has become the best reflection of the psychological characteristics of a woman. Every woman is meant to be unique. This is why women's fashion is almost unpredictable. However, the main difficulty is that a woman, by definition, in her essence, simply cannot be dressed like others. What is most likely to spoil her mood? Of course, a lady met at an evening, at a party or just on the street in the same dress as hers. And this happens due to the fact that for a woman, clothes are a background for self-presentation of her best qualities.
The purpose of women's clothing is to emphasize personal originality and elegance. At the same time, a woman's deepest need is to be visible. And so she is constantly inventing means to meet this need. One of these means is the effect of accessories. Thanks to him, a woman can always give her visual image a special charm (or hopelessly ruin it). Therefore, jewelry became an indicator not only of a woman's material capabilities, but also of her culture and sophistication of taste.
Finally, I must say that in spite of any fashion trends, a woman always has the right to the originality of her clothes, to her style of wearing it.
Men's fashion is somewhat more conservative and unhurried. But, nevertheless, it has its own characteristics. For example, only an amateur may think that a classic suit is unchanged. And the appearance of a man dressed in the latest fashion can tell about him no less than a woman's outfit about its owner. But the main decoration and expression of the inner male world is … a tie (or lack thereof). It should match the fashion in length, width and color. Looking at a tie, you can unmistakably appreciate the taste of its owner. An elegant suit may go unnoticed, but a beautiful tie never. The choice of color or pattern of the tie allows you to demonstrate the individuality, and sometimes the mood of its owner.
But in the teenage environment, fashion has just remained another opportunity to "be like everyone else." It is at this age that the need for communication becomes especially important. And the same style of clothing helps to fit into the company of peers, "pass for one". Go to the school disco for high school students - this is where you can see dozens of identical (or almost identical) blouses, trousers, shoes, T-shirts … The days of uniforms, against which teenagers protested, are over. But, apparently, their echoes are still somewhere in the subconscious. And from all directions and trends of fashion, groups of adolescents create their own "unimoda", allowing them to emphasize belonging to a certain circle.
Young people a little older, on the contrary, amaze with the variety of their outfits. This is especially noticeable in universities and institutes. Students delight the eye with all kinds of stylish and original outfits. It is at this age that it is permissible to experiment on your appearance, to look for your own unique appearance. And young people use this opportunity to the fullest. However, the sense of proportion sometimes betrays them, turning the "stylish" and "fashionable" outfit into an absurd caricature. Another feature of today's youth fashion is the predominance of dark tones. Of course, black is practical, but is that the only thing? An analogy with the hopelessness of life and the perception of it by young people involuntarily suggests itself.
In conclusion, I would like to recall such a concept as "dress with taste". Everyone knows that you can dress in the most fashionable and expensive boutique and look ridiculous and ridiculous at the same time. So the synonym for the saying "dress according to fashion" today is "dress with taste". This concept is universal in its interpretation, because the tastes of people depend on many circumstances. Among them, the leading role is assigned to the general culture, material capabilities, age, ethnopsychological factors. In order to adhere to the standard of good taste, when choosing and wearing clothes, one should take into account one's appearance, aesthetics of the time, and social status.
Thus, we can say that modern fashion allows a person to show all the possibilities of his ideas about how he should look. A wide range of imagination, a variety of aesthetic tastes, many trends and styles … The costume becomes "talking" and can tell a lot about its owner, his character, habits and psychological characteristics. And not only about the thickness of the wallet, as, alas, too many people think today …
Anna BIREVA, psychologist
Especially for InterModa.ru