In the face of increasing competition from the world giants of the fashion industry, the problem of attracting the attention of the domestic consumer is becoming more acute for Russian designers. The competitiveness of Russian companies largely depends on the level of product design, since in the consumer goods market there is a situation of overstocking of clothing models that, according to the poet's figurative expression, are similar to “twin brothers”.
“We constantly communicate with many of our graduates,” notes Elena Rzhevskaya, a leading lecturer at the Fashion Laboratory. - We can say that a certain group of like-minded people has formed. We have long wanted to organize a showroom, where, regardless of the expiration date of the "Laboratory", our graduates could communicate and present their work to customers. This project is aimed at supporting our designers, it is very important for them. This is our dream of many years ago, but once the creation of the "Laboratory" seemed like an impossible idea …
The situation in the country is changing, people come already different, compared to students who studied 10-15 years ago. Today's students need different knowledge and their goals are different too. We need to develop and adapt. We do not have random teachers, we are all in a constant learning process in order to meet the requirements of the time. So this year we are introducing a new course on management and marketing in fashion."
Among the teachers of the "Fashion Laboratory" one can find not only highly qualified teachers with many years of experience, unique specialists of the Fashion House of Vyacheslav Zaitsev, but also former graduates of the "Laboratory". So a recent student of the Fashion Laboratory Denis Doroshenko was offered to teach at the author's school of Vyacheslav Zaitsev. Denis, in turn, comments: “On my own behalf, I can say that entering the“Laboratory”made me a designer. I assumed that I would receive advanced training as a tailor, at the time of admission I had already worked in the fashion houses of Igor Chapurin and Masha Tsigal. Maybe I had low self-esteem, but communicating with the teachers, I realized that I was doing something. Vyacheslav Mikhailovich said at the first viewing: "This is very good!" It moves forward so muchyou feel a powerful inner nourishment! Communication with such people is very important! The meaning of education at this school is to gain experience from highly qualified specialists. Once Sultan Frantsuzov gave us a lecture for 2 hours. It was a unique workshop to promote a designer brand!"
Ahead of the students of the "Fashion Laboratory" there are many unique lectures, amazing meetings and the joy of learning the unknown. We wish all students good luck and success in their studies!
Slav Zaitsev news agency. Photo by Anastasia Ladyzhenskaya and Natalia Bukhonina.