100,000 Shopaholics Spent The Night In The RIO Mall On Dmitrovskoe Highway - Jump Communication

Moscow is a city that never sleeps: at night you can not only have fun in the club, but also do profitable shopping! On November 17, a grandiose Sale Night took place in the RIO shopping and entertainment center on Dmitrovskoe highway. The event was organized by TASHIR Media. Moscow bloggers have already dubbed the Night "Black" Friday in the Russian way - by analogy with sales in America, where people in pursuit of discounts make purchases for record amounts! Shopaholics began to gather in the RIO mall by 22.00, looking at the windows with interest and anticipating bargains. Exactly at midnight on the main stage, the striking beauty of the drag show of the true king of parody, Anatoly Evdokimov, began. The organizers of the Sale Night in the RIO mall on Dmitrovskoe Shosse tried to please all guests: apart from tempting discounts in stores, a drawing of prizes and make-up master classes,a film marathon in "Cinema-Star", as well as Night excursions in the "Oceanarium", a serious battle of real shopaholics unfolded on the big stage! 5 girls competed in the ability to quickly choose an image on a topic set by the presenter. Find a suitable look, try on, pick up accessories, shoes, hairstyle, make-up - at each stage of the time the contestants had exactly one hour! By the way, many were worried about the girls: they gave advice, gave way in the fitting room, skipped the queue at the checkout - little things, and the girls were very pleased to feel the support of the audience! With trepidation, the contestants went on stage - their efforts were assessed by a professional jury: the master of Russian fashion Vyacheslav Zaitsev, famous fur designer German Shalumov, socialite and TV presenter Ksenia Borodina, creator of her own brand Antonina Shapovalova (she dresses governors,businessmen, popular performers), as well as a well-known stylist and hairdresser Alexander Shevchuk in show business. According to their verdict, Daria Novikova became the winner of the "Battle of Shopaholics". It was she who got the main prize - a certificate for a trip abroad in any direction, a crystal cup, as well as the envy of rivals and a standing ovation from the audience! There were also funny contests - for the longest check and the highest heel. In the first check, the winner was not so much the longest check as the most "weighty" one - for 153,000 rubles! Well, the heels … could have been taller. All winners received prizes! Each participant, in addition to the pleasure of shopping, as well as the purchased things, which, by the way, the girls left for themselves after the Battle of Shopaholics, received advice from an authoritative jury and gifts from the partners of the event: Chaperche, NIKA, Soho, C&A "," Ralf RINGER ",LADY Collection, RIVE Gauche, Confael, SAVAGE, PEOPLE. Special thanks to Defile and SELA stores for participating in the show! More than 100,000 people last Friday attended the Sale Night in the RIO shopping and entertainment center on Dmitrovskoe highway. Closer to morning, tired of shopping, but satisfied with shopping, discount hunters shared their impressions: there has never been such a Sale Night in Moscow!