Trend Vision Award is a competition with a rich history and a worldwide reputation, within the framework of which, for 15 years now, the best stylists from 50 countries have been competing for the title of the best hairdresser in the world. The best stylists in Russia have been competing for the right to perform at the international finals for 13 years now.
In 2016, the criteria for participation in the competition were changed and the boundaries of the possibilities of participants were expanded. Now stylists compete in two categories: Color Vision and Creative Vision. The Color Vision category includes the work of stylists in the field of coloring, as well as in the combination of color and shape. The Creative Vision category - a completely new category of competitors - includes the work of masters of free expression in haircuts and styling; there is no age limit in the new category.
National stages precede the international final of the competition. This year, 33 Russian teams fought for the opportunity to represent Russia at the world final of the competition, the geography of which extends from the west to the east of our vast country - from St. Petersburg to Yakutsk and Khabarovsk. As a result, Sevil Berezovskaya (LONDON Style Club, Rostov-on-Don) won gold in the Creative Vision category, and Tatyana Shuvalova (Irina Baranova's salon, Moscow) became the main winner in the Color Vision category. The final of this year's competition will take place in Barcelona.
The Trend Vision Award is a landmark annual event that serves as a springboard for the careers of young talent. It is here that stylists can loudly declare themselves to the hairdressing industry, show their talent and skill, present their creative vision of fashion, Wella fashion trends, as well as the future of fashion, making a personal contribution to the hairdressing industry.
The official ceremony of the national final of the Trend Vision Award 2016 was opened by Well in Russia CEO Michael Schultz: “This is my sixth Trend Vision ceremony in Russia, time flies by. And I hope that many new things await us. I want to say one more thing: Well was, Well is and Well will be an icon of the hairdressing industry all over the world and especially in Russia. WellTrend Vision Award Russi2016 ceremony is open!"
Traditionally, the hosts of the evening were the head of the professional training department of the Well company Vadim Belov and the marketing director of the Well company Tatyana Usenkova.
The jury of the national stage of the Trend Vision Award 2016 included leading Russian stylists, media representatives, iconic persons of the world of fashion and beauty:
- - Marina Novikova - editor-in-chief of the Dolores magazine;
- - Yulia Kudryavtseva - beauty director of Harper's Bazaar magazine;
- - Maria Amirbegova - top stylist at WellProfessionals, head of the beauty studio of Marina Amirbegova;
- - Vasily Mikhailov - winner of TV2009 in Moscow, producer of the unique project ColBa, founder of the mobile beauty salon "Fjertis";
- - Roman Tsirulin - Art Director of the Moscow Academy TONI & GUY;
- - Mark van Westerop - Creative Director of Pro Solo, WellProfessionals Ambassador in the Netherlands.
Spectators and fans who could not get to the event had the opportunity to watch what was happening live thanks to the online broadcast. Every visitor to the national final of the Trend Vision Award could feel like a reporter for the evening by posting a photo on Instagram with the hashtag #TVAWellaRussia.
Traditionally, the Trend Vision Award ceremony was opened by a grand fashion show of stylists and their models, accompanied by endless stormy audience applause.
The finalists were awarded with special nominations.
Maria Kazakova (Dolores Academy, Moscow), Daria Yakimova (Wella-Art salon, Khabarovsk), Yulia Sedova (Denis Osipov studio, Petersburg) and Sevil Berezovskaya (style-club LONDON, Rostov-on-Don). Special prizes were awarded to the winners of the nomination by the sales leaders of the Center, East, West and South and Ural regions: Alla Arefieva, Andrey Gordeev, Yulia Maletkina and Grigory Ponyak.
The owner of a special prize from Welonda was Radmila Busygina (art project "Marusya", Ufa). The prize was presented by Sergey Zavaluev, General Manager of Welond in Russia.
A special prize was also prepared by Dolores Kondrashova - a woman who personifies all the highest and most beautiful in the hairdressing industry, Honored Artist of the Russian Federation, President of the Eastern European zone of the World Organization of Hairdressers.
Svetlana Kharitonova (Sebastian Professional salon, Tomsk) received a special prize from Dolores Kondrashova in the Color Vision category. Radmila Busygina (art-project "Marusya", Ufa) became the prize- winner in the Creative Vision category. Prize-winning stylists of both categories received training at the Dolores Academy of Hairdressing. The masters were awarded by Irina Nikolaeva, director of the Dolores Academy of Hairdressing, and Dmitry Ageev, Vice President and Art Director of the Academy.
Anastasia Lesnitskaya (Pops salon, Nizhny Novgorod) and Vladimir Lutsishin (Dmitry Tolmachev's studio, Moscow) became the winners of prizes in the special category of the Toni & Guy Moscow Academy. Training at the new SPEED Color and Quintessential courses at the Toni & Guy Academy in Moscow was presented to the winners by the art director of the Toni & Guy salon Roman Tsirulin and art director Elena Selezneva.
Irina Rotlisberg (beauty studio "Apriori", Dzerzhinsk) won the nomination from the professional magazine for hairdressers "Dolores". The prize was presented by Marina Novikova, editor-in-chief of the Dolores magazine.
Traditionally, the “Audience Choice Award” was awarded. The voting process has been changed this year. In the era of rapidly developing online technologies, Well is not lagging behind digital trends, which is why in 2016 voting for the winner in the Audience Choice Award took place online. Internet users could vote for their favorite work out of the 200 submitted by posting it on their page in social networks. Dmitry Kormyshakov (Persona image laboratory, Moscow) became the winner in the Audience Choice Award nomination, having collected the largest number of reposts. Key Account Manager of Well Victoria Safronova presented the stylist with a commemorative diploma and a certificate for training in Dmitry Vinokurov's studio.
The awarding of the main winners of the Trend Vision Award 2016 began with the announcement of the bronze medalists in the Creative Vision and Color Vision categories, which were Alexey Likhachev (Persona Lab salon, Moscow) and Radmila Busygina (Marusya art project, Ufa) … The awards were presented by the director of professional development of the company Well Lyubov Chigireva and the head of regional sales of the company Well in Russia Olga Budakova. The winners in the "Bronze" nomination received an international cup, an honorary diploma, a certificate for training with an international stylist in Moscow, and bronze winners will be able to undergo training under the MasterColorExpert program of 1st and 2nd stages in one of the WellaRussia studios. The salons of the winners are rewarded with the possibility of free training during the calendar year for all employees in WellaRussi studios at level 1 and 2 seminars.
The silver medalist in the Creative Vision category was Artyom Kotenev (Dmitry Vinokurov's studio, Moscow), and in the Color Vision category - Maria Kazakova (Dolores Academy, Moscow). The winners in the Silver nomination received an international cup and an honorary diploma, training in one of the hairdressing schools in Europe and the opportunity to undergo training under the MasterColorExpert program of 1st and 2nd stages in one of the WellaRussia studios. The salons of the winners are rewarded with the possibility of free training during the calendar year for all employees in WellaRussi studios at level 1 and 2 seminars.
Sevil Berezovskaya (LONDON style club, Rostov-on-Don) and Tatyana Shuvalova (Irina Baranova's salon, Moscow) became the gold finalists of the national stage of TrendVisionAward 2016 in the Creative Vision and Color Vision categories. Michael Schultz, CEO of Well in Russia, awarded the gold medalists. The winners will represent Russia at the international final of the competition in Barcelona. As a reward, the main finalists received an international cup, an honorary diploma, a personal photo session, a certificate for a creative trip with training in one of the hairdressing schools in Europe, as well as the opportunity to undergo MasterColorExpert 1 and 2 degrees in one of the WellaRussia studios. The salons of the winners are rewarded with the possibility of free training during the calendar year for all employees in WellaRussi studios at level 1 and level 2 seminars.
According to the tradition of the event, the guests of the holiday enjoyed a series of unique shows from the leading stylists of Russia, revealing the freshest and most avant-garde trends in the categories of styling, haircuts and coloring.
The opening ceremony was a show of a collection from one of the most famous and titled stylists in the world, an international fashion hairdresser, global ambassador for WellProfessionals, international ambassador for Color ID, laureate of the national award "Ovation" and the nomination "Best Stylist of the Year", winner of countless professional awards and prizes - Dmitry Vinokurov. The top stylist never ceases to inspire and amaze with the expression of his talent - the show talked about the soulful beauty that fills all corners of the mind. The images of the collection reflected countless facets of skill and talent, and the accompanying sounds of a live violin performed by the titled violinist Natalia Popova and the magic voice of jazz singer Tais Urumidis only emphasized the multifaceted mood of the collection. The fashion-complement of each of the images was the costumes from the famous Russian couturier Vyacheslav Zaitsev, as well as the personal design development of Dmitry Vinokurov in cooperation with the company of designer clothes "Totallooks".
As part of the program, the Dream Team Dolores creative team presented their vision of shape and color, uniting the outstanding professionals of the Dolores Beauty Center and the Dolores Academy of Hairdressing. The Dream Team Dolores collection is called Timeless and symbolizes timeless beauty. The masters expressed in monochrome images the classic, strict and strong relationship of opposites and their striving for harmony. Mystical time streams of beauty are expressed in each image, as are the grotesque and irony inherent in our time. Within the presented collection, stylists from Dream Team Dolores are experimenting with timeless symbols of beauty and elegance.
The creative team of the MONE Academy presented their collection especially for the TrendVisionAward 2016 ceremony. The stylists were inspired to create images of the Olympics of the 80s and 90s. In them, stylists reflected the diversity of cultures united by the Olympics, the dynamics of style and beauty of the past in the modern vision of the masters.
The national TrendVisionAwards 2016 presented the audience with many surprises. One of the highlights of the evening was a daring, bold, atmospheric performance by the Urban Design Team of the Russian cult brand Sebastian Professional. The Sebastian Professional brand took part in the National TrendVisionAwards for the first time, presenting a catwalk show inspired by the new Eclectic collection of the AW-2016/2017 season. The collection embodies a trendy world devoid of stereotypes. Bold self-expression without borders Sebastian Professional embodied in 10 female and 2 male looks, in the creation of which the stylists combined incongruous elements. Rough and smooth textures, braids, loose hair, tails, plaits have been transformed into stunning three-dimensional shapes. Buckles, clips, knitting needles and leather bands have evolved into hair ornaments, a touch of creativity for stylists. The avant-garde vision of Sebastian Professional, embodied in an ultra-fashionable show, did not leave anyone indifferent.
The culmination moment that many guests and spectators of the TrendVisionAward 2016 ceremony have been waiting for, of course, was the stunning show-catwalk of the special guest of the Russian final of the competition - Mark van Westerop, the top stylist and ambassador of WellProfessionals in the Netherlands.
The Infinity show presented by Mark fully reflects his creative path - passed, traversed and the one that will only be traversed. Infinity is infinity, a constant incessant action. “I have been in the hairdressing industry for 25 years. At the very beginning of my journey, my main goal was to work in a salon, where I could make dreams of the beauty of people come true, it seemed to me the highest point of my career. But then I realized that the industry is rich in versatile and interesting goals - a stylist can express himself on stage, in a salon, at shows, in front of the camera. I went through all the stages of a stylist's work and realized that a master needs to constantly be inspired and inspire others, constantly improve himself, create innovations through the prism of his own works. This is what makes the stylist stronger and takes him to the next level. It is this idea that underlies the Infinity show - an unceasing impulse from good to better, a constant overcoming of the path to creative satisfaction. - says Mark about his show.
Throughout the event, guests had the opportunity to take memorable photos of the evening in stylized TVInsta booths. At the end of the solemn ceremony, all the guests of the evening heatedly discussed the work of the participants and rejoiced for the winners. The holiday ended with an incendiary after-party with live music and pleasant communication.