Starting today, GUM has become not only the most fashionable space for shopping hunting and a famous meeting place in the cafe near the Fontana, but also the official long-term partner of the Bolshoi Theater - tickets for the opera or ballet of the country's main theater can now be bought on the first line of the main department store without overpayments and queues.
The creative union of the Bolshoi Theater and GUM was concluded within the framework of the Chereshnevy Les Open Arts Festival, which prepared another surprise for us - with the assistance of the Embassy of the Italian Republic in Russia and personally Ambassador Cesare Maria Ragaglini, on the historical stage of the Bolshoi Theater from 10 to 16 September tour of the world famous Milanese theater LScala.
Giuseppe Verdi's operas MessdRequiem and Simon Boccanegra will be performed, as well as a concert of Italian music. 332 staff members of the Teatro alla Scala in Milan will come to Moscow with a weekly program. GUM acted as the general sponsor of the LScal Theater tour in Moscow and, according to the director of the Chereshnevy Les Open Arts Festival, Edith Kusnirovich, the new project of cooperation between the Milan theater and the festival promises to be grandiose:
- Throughout its existence, the open art festival "Chereshnevy Les" has repeatedly turned to Italian art, glorified Italian culture and its contribution to the world heritage. Over the years, the festival program was adorned by: prima ballerina Carla Fracci, classics of Italian cinema and theater Franco Zeffirelli and Tonino Guerra, world famous designer and fashion designer Roberto Capucci, renowned conductor Riccardo Muti and many others … da Vinci, Sandro Botticelli, Parmigianino, Amedeo Modigliani. In the history of "Chereshnevy Les" there are also events that took place on Italian soil - the opening of the monument "Dante's Boat" in Venice, an exhibition of works by Sylvester Shchedrin and a concert by Yuri Bashmet in Sorrento. A great honor for the whole festival "Cherry Les "and for me personally - to continue this tradition and welcome the tour of the Milan Theater LScal in the program of the 2016 season. I am convinced that the joint project with the Bolshoi Theater and LScal will expand the intercultural ties of our countries, strengthen the atmosphere of friendship and cooperation between talented troupes of world-famous theaters and will also give us all the opportunity to plunge into the exquisite atmosphere of Italian art.and will also give us all the opportunity to plunge into the exquisite atmosphere of Italian art.and will also give us all the opportunity to plunge into the exquisite atmosphere of Italian art.
General Director of the Bolshoi Theater Vladimir Urin, director of Milan's LScal Theater Alexander Pereira and Italian Ambassador to Russia Cesare Maria Ragaglini came to GUM especially for the ceremony of signing the agreement.
The guests were received by the head of the Bosco group of companies Mikhail Kusnirovich, who admitted that in the 80s he worked as a janitor at the Bolshoi Theater and even showed a certificate as proof.
The atmosphere of creativity and friendship, in which the ceremony took place, was passed on to all GUM customers, and in a matter of minutes at the newly opened box office of the Bolshoi Theater on the first line of GUM there were many who wanted to buy tickets for opera and ballet.
And in September, we will see not only a gorgeous tour of the LScal artists at the Bolshoi Theater, but also a transformed elegant GUM with theatrical decorations.