The fashion search platform Clouty summed up the results of 2018 and compiled a rating of the most popular fashion brands and trends based on user activity statistics.
The global aggregator of online clothing and footwear stores, Clouty.ru, has published an annual report on the search activity of its audience and its behavior. For 12 months, users searched, asked and bought luxury items and their budget counterparts, on the basis of which the company compiled a detailed rating of popular brands and trends of the outgoing year.
Clouty.ru is by far the largest fashion aggregator, which contains current collections from more than 100 global online stores, such as Net-a-Porter, FarFetch, Lamoda, TSUM, YOOX, ASOS, Ssense, etc. In order to navigate the vast world of ultra-fashionable things, the service has implemented a detailed filter system, visual search, stylist consultations and is constantly developing new tools that make it easier to find what you need in millions of fashion products.
“Before the New Year, we analyzed the behavior of our audience for 2018 and found a lot of interesting things, for example, the most popular brands this year are still luxury. Hip bags are almost as popular as rough sneakers, and quoting the past and nostalgic sentiment in collections is no doubt the main trend over the past 12 months. There are also new brands in the rating that did not make it to the top last year, there are also interesting changes in the rating - the hits of the last year did not hold their positions everywhere, but in some places they were also in demand”- the founders of Clouty.ru comment.
The annual report of the fashion platform Clouty.ru is compiled on the basis of internal statistics, the number of views, traffic and transitions to purchases on sites to partners, and also takes into account the activity of the audience on social networks.