JamilСo and Miroglio Group signed a long-term agreement to develop the international brand ElenMirò in Russia, Kazakhstan, Belarus and Armenia.
Miroglio Fashion, whose brands have been present on the Russian market for over 10 years, decided to expand its presence in the country through a partnership with Jamilco, one of the largest distributors that uses the most modern methods of business management and development and knows Russian fashion well. market. Miroglio Fashion has decided to focus on developing the ElenMirò brand in the region.
JamilСo is one of the leading distributors of fashion clothes and accessories and the main franchise operator operating in all areas of business: Retail, Wholesale & Distribution, E-Com.
JamilCo has been successfully operating in the Russian market for 25 years, during this period the company launched and managed numerous international brands, which continues to this day. JamilСo has all the necessary professional knowledge to launch, promote and expand the presence of products of world famous brands in the Russian market. JamilCo has helped many international companies to achieve and realize their goals in Russia.
“We are very pleased to see JamilCo as a new Russian partner. In terms of international strategy development Miroglio Fashion is really a decisive step forward, "- said the managing director of the company , Hans Hogshtet (Hans Hoegstedt), Miroglio Group
“We appreciate the opportunity to work with Miroglio Group to develop the ElenMiro brand in Russia. Thus, Jamilco is entering a new “Curvy” segment of fashionable plus size clothing, which is not so widely represented on the market and has not been included in our portfolio until now, "said Kira Balashova, CEO of JamilСo.
Miroglio Group and JamilСo entered into a 10-year agreement to develop the ElenMirò brand in Russia, Kazakhstan, Belarus and Armenia. Thanks to the partnership with JamilСo, Miroglio Group will expand the presence of this brand in the territories of the above countries, the main goal of the company is to launch more than 10 mono-brand ElenMirò stores by the end of 2022.
“This agreement is a key step in expanding the ElenMirò brand in the Russian market,” added Brand Director Martino Boselli, Miroglio Group
“We see the brand's growth potential in the Russian market and are confident in its success,” comments Olga Prokhorova, brand director of JamilCo.