The acquisition of the brand, which produces leather accessories with interchangeable symbol buttons and jewelry, was completed the day before. After signing the agreement, Elena Lapko received the rights to the brand and the opportunity to independently develop a network of retail points of sale in Europe, as well as expand the pool of official distributors, enter new markets and determine what the new NOOSA-Amsterdam collections will be like.
“This year there were some events at the head office of the brand, which inexorably led to the fact that Nusa would cease to exist. Having learned about this, I almost instantly weighed all the pros and cons and decided to buy out the brand and become its sole owner,”says Elena Lapko.
The businesswoman plans to increase the company's share in the Russian market, release another limited collection of bracelets and buttons, conclude cooperation agreements with representatives in Spain, Italy, France, Greece and Great Britain, as well as win over American buyers. Currently, the new owner of Nusa Amsterdam is forming a renewed team to work in the Amsterdam office, then she will have a series of meetings with artisans from Nepal, Indonesia, India, Thailand, Holland and Peru, who have been making bracelets, bags by hand for the tenth year now. belts, sandals and buttons-symbols for them.
The brand's headquarters will continue to be located in Amsterdam. It is known that almost all employees who worked for the former owner moved to the new company, because over the years of cooperation with Lapko, they have established excellent relations. Work has already begun on the next limited collection NOOSA-Amsterdam and the search for new distributors. The possibility of launching the production of individual accessories in Russia is also being considered.
Elena Lapko: “I have always believed in the NOOSA-Amsterdam brand and do not doubt it for a minute now. Looking into the happy eyes of our customers, I understand that Nusa is a special brand with a deep meaning. In the modern world, where fashion sometimes reaches the point of absurdity, it is very important to preserve spirituality and faith."
The previously released NOOSA-Amsterdam collection was named "Talisman". According to the concept, if you believe in the power of the bracelet, it strengthens the power of its owner. Extra strong buffalo leather is used as a material. The craftsmen dyed it by hand in three colors: light gray, fuchsia, as well as a natural skin tone, and decorated the items with stylish metal staples. The first collection of accessories, which will appear under the leadership of Elena Lapko, will go on retail sale before the end of the year.
FOR REFERENCE
The NOOSA-Amsterdam brand was created in 2009 by two Dutch entrepreneurs. The history of the company began with belts, then bracelets, bags, wallets and other genuine leather products were included in the assortment. A distinctive feature of the brand's creations is the ability to attach one or more symbol buttons to each accessory, which depict signs from various world cultures. The buttons are made of natural materials, some of which are especially valuable and rare. Currently, the line of accessories is complemented by a collection of Relics jewelry and unique Roots convertible bags, where the buyer can change each of the details to his liking. The Russian representative office of "Nusa-Amsterdam" has been operating on the territory of our country for the sixth year. Creations of masters working in Nepal, Indonesia, India and Peru,sold in 17 cities and regions. Official representatives of the company also work in Ukraine and Kazakhstan. The international retail network is supported by distributors in Australia, Germany, the Netherlands, Belgium, Switzerland and other European countries.
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