On January 22, 2017, the organizers of the international fashion project "FollowTheFabrika" held a casting of fashion designers in St. Petersburg. The qualifying round took place with the support of the dress rental service LET'S GO DRESS on the territory of the PALMA event space, which is ideal for holding events for the creative cluster.
The casting jury also included designer Valeria Malakhova (brand "Valeriy Malakhova") and designer Olga Ruzakova (brand "Cocoshnick").
The casting participants were: Anna Goldman, who creates conceptual fashion (“Bad Location” brand); Easel Onalbek, who demonstrated the TakeOff collection dedicated to the modern and happy woman (Moyes brand); Mila Kochneva, who reflected in the collection the motives of chivalry (brand "NEVAIRA"); Julia Kashina (brand "HONOR"), which allows you to see a new facet of the "Psy luxury underground" style.
But only one designer was able to produce at org. committee the most indelible impressions! The winner was Lyubov Sashina (brand "YOUNG YANKEE"), who combines different style elements and received a grant of 1000 euros to participate in the fourth stage of the first round of the competition in Moscow. This round will take place on February 16 and it will take place on the territory of a truly non-standard venue in the center of the capital - space "Arbat Stereo".
Recall that FollowTheFabrika (www.facebook.com/thefabrikamoscow) is a mechanism that allows fashion designers to gain tremendous experience and many necessary contacts for further work, and most importantly - the opportunity to compete for the final prize (participation in Moscow Fashion Week in 2017, as well as an internship at a French fashion house). Getting to "FollowTheFabrika", the designer becomes a resident of the open design club, whose members get the opportunity to present their brand at a competitive show organized on a turnkey basis by the project team.
Each participant in the show receives the coveted prize from the jury and the sponsors of the event. In the first rounds of the first stage, the jury panel included: Elnara Dadasheva (MFW, Vice President), Izeta Gadzhieva, Ilya Shiyan, Oksana Fedorova, Alexander Belov, etc. The project has already been visited by: Mitya Fomin, Nastya Grebenkina, Loya, Anna Nevskaya, Liza Arzamasova, Mikhail Bogdasarov, Danila Polyakov, Andrey Kryzhny, Zhanna Epple, Elena Borshcheva, Angelica Kashirina, Mila Blum, Alisa Tolkacheva and others.
General beauty partner: DESSANGE
Official Modeling Agency: KPS MODELS
Official photographer: Shermatova Svetlana
Official DJ: DJ AlexMINI
Partners: “Fashion Week in Moscow. Made in Russia”, OdessFashion Week, RomFashion Week, Kazakhstan Fashion Week, Kuzbass Fashion Week, Lamoda, Faberlic, EMS-studios network“Fitbox”, GallaDance Lifestyle Dance club, record label“Golden Art Lab”, luxury car rental service“STUTTGART EXPRESS ", natural cosmetics" RUSARM ", dry-cleaner chain" Delicato ".
Date of FollowTheFabrikI. IV: February 16, 2017
Address: "Arbat Stereo", Nizhny Kislovsky, 7 bldg 1.
Contacts: Maria Reznikova, [email protected]