The Pitt Immagine Uomo, an international trade fair for menswear that recently ended in Italy, left no doubt that chic denim will rule the "fashion ball" next season. Unlike past years, when Italians conquered the public with luxurious silk and comfortable linen, this time the small pavilions Ynformal and Urban Panaroma became the hottest spots of this fair of fashion industry achievements. Larger denim makers such as G Star, Pepe, Lee, Wrangler, Levis, Gas, Miss Sixty, Energie, Evisu, Rifle and Religion have not lagged behind them in popularity.
Buyers relied on an incredible game with this reliable and simple material that manufacturers offered them: jeans of all colors and shades, different degrees of shaking and ripping, combined with blazers, short-sleeved T-shirts and invariable sneakers, looked invariably stylish and elegant. Of course, the “second home” of denim, the United States, received special attention. Labels 7 For All Mankind and Duarte Jeans (both firms based in Los Angeles), which for the first time presented their products at such a large international event, became a real discovery of the exhibition.
Intermoda.ru based on FWD materials