DonatellVersace continues to blur the lines between masculine and feminine by inviting Dior Addict's favorite Sasha Luss to work for Versace's denim campaign with two male models with a similar face and article. Identical leather jackets, skinny jeans, high boots and the hallmark of this year's shows - perfectly straight, parted hair creates a contradictory effect of a slow transition between the sexes. Between the aggressively sexual and the unisexual, androgynous ideal of beauty.
Unlike Calvin Klein in the 1990s, Versace Jeans does not try to destroy the gender of models by focusing on what is outside of it, or to play a change in gender roles, as is most often the case. Rather, as part of this year's advertising campaign, Versace is trying to show the attractiveness of every option that exists in nature - the beauty of danger and strength in a woman, not inferior to the charm of grooming and gloss in a man. And the ability of new intermediate and extreme manifestations of beauty to compete with conservative, classical ideas about appearance and style. For Russia, this still sounds complicated and wild, but for Europe, where research in the field of perception and assessment of gender is significantly ahead of domestic research, the idea of a person who does not define himself within the usual framework is quite timely. And the resurgence of interest in androgyny on the catwalks this year is not just a tribute to the fashion of the 90s, but also a response to the demands of a changed society.
