Q / S designed by collections embody the philosophy of a brand created in the style of authentic
modern casual for young and progressive urban dwellers. In addition to
regular collections Q / S designed by will create a number of collaborations that will carry
the character of the guest designer and reflect the personality of the brand Q / S designed by.
The brand will present a full range of men and women, which will be
to be constantly updated and keep the main values of the German brand - a high level
quality and comfort.
“The separation of an independent brand is a strategic step for the company, aimed at conquering the youth casual wear market and conquering new
target groups,”explains Armin Fichtel, CEO of s. Oliver Group.
The first capsule collection will appear in the spring of 2017 and will be created in collaboration with
world famous DJ Robin Schultz, who completely changed the world
club pop music and very quickly became a world-class star. Robin Schultz -
the most successful German superstar in the international arena for
the last 20 years, will team up with a young street-style brand to create two capsule
Q / S men's and women's clothing collections designed by Robin Schulz.
The launch will accompany the emergence of new stores, and the entire line will undergo a rebranding
by the end of September 2016. The old s. Oliver Denim logo will be replaced with the new Q / S