The Delevingne Sisters Become Ambassadors Of The New System Professional Brand - Best Hair Care

The Delevingne Sisters Become Ambassadors Of The New System Professional Brand - Best Hair Care
The Delevingne Sisters Become Ambassadors Of The New System Professional Brand - Best Hair Care
Video: The Delevingne Sisters Become Ambassadors Of The New System Professional Brand - Best Hair Care
Video: Verve Hair TV Poppy and Chloe Delevingne for System Professional EnergyCode 2023, February
Anonim

System Professional, a professional salon care brand renowned for its scientific research in hair beauty transformations, has announced Poppy and Chloe Delevingne as global brand ambassadors.

The sisters will be the face of a new brand that includes a unique EnergyCode ™ complex. It is an absolute innovation in the field of hair care, offering the ultimate in personalized hair transformation. More than 174 million combinations allow you to reveal the unique energy code of each person.

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Scientific studies have proven that each person's hair is unique, like fingerprints. To determine the individual's hair care needs, System Professional has developed an Energy Code System. This patented mapping diagnostics analyzes the condition of the hair and scalp, identifying the unique energy profile of each individual's hair, and then selecting and prescribing a personalized care system to restore the original beauty and health of the hair.

“As sisters, Poppy and Chloe have a lot in common, but they still have completely different hair care needs,” says Alberto Uncini, global ambassador for System Professional. “It has been scientifically proven that every person's hair is unique, like fingerprints, so our scientists have developed state-of-the-art mapping diagnostic tools, procedures, and hair care products that meet the needs of every person. By offering such a high level of personalization, we are changing the paradigm of categories, according to which hair is classified according to specific characteristics, such as thickness, shine, color, etc. into a completely new space. This space is hair filled with energy: obedient, elastic, shiny, thick, but at the same time light. There is a feelingit's like your hair has regained its original beauty,”explains Uncini.

Chloe says: “Poppy is one of my closest people all over the world. Although we lead a different lifestyle, we have a lot in common, which is why the results of diagnostics and determination of the energy code of our hair came as a shock to us - they showed how different our hair care needs are."

“I love that I am no longer part of a category based on the color or texture of my hair. I am no longer a blonde, not a girl with curly hair or a girl with highlights … I am just Poppy, but these are the products that best suit my hair needs! - Poppy supports her. - The result is visible immediately, I felt that my hair was re-energized almost instantly, as if it had not been all these years. System Professional helped me finally tame them,”she sums up.

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