Sooner or later, but almost all show business stars are thinking about releasing their own clothing collections. Believe me, they are driven by considerations of commercial success, not a desire to realize their creative potential. However, not everyone achieves this very success.
At various times, Avril Lavigne, the Olsen sisters, Gwen Stefani, Sirena Williams, Gwen Stefani, Carrie Underwood, Madonna, Kaye West, Rihanna and a couple of dozen other stars of show business, cinema and sports have positioned themselves as designers. As a rule, celebrities prefer to show their collections at New York Fashion Week, which is beneficial both for the event itself, which collects good sums from each participant in the fashion show, and for newly-minted designers, because the local public knows them well and is loyal to such manifestations.
Why does one of the stars become truly successful in the fashion field? Sisters Olsen and Victoria Beckham are excellent examples. The first ones completely abandoned their surname, and therefore from the cinematic past, in favor of The Row brand. Starting ten years ago, the girls actually worked painstakingly on each collection and achieved recognition in Paris. Beckham retained her name but focused on quality, impeccable style and perfect fit. Today, no one remembers that Victoria once sang, but her corporate style is recognized at first sight.
At the other end of the spectrum is Kanye West, who was relatively successful as a designer while making sneakers for Louis Vuitton, Nike, and Adidas. Fashion collaborations with show business stars can be beneficial to both parties. However, Kanye, who recently declared himself broke, this was not enough, and he decided to become a full-fledged designer. The rapper showed two unsuccessful collections in Paris, but realized that he was still far from Europe, and returned to New York. Working with Adidas, West launched the Yeezy brand, which was supposed to attract the attention of fans and fans of the musician, but the high prices and secondary collections scared off even the most loyal.
Американская мода в первую очередь ориентируется на коммерческие коллекции, а линийка Yeezy совсем не соответствует этим требованиям. Зато шума вокруг нее было очень много. В последнем шоу приняло участие 1200 статистов, каждому из которых нужно платить гонорар, а наблюдали в реальном режиме происходящее в Мэдисон Сквер Гаредн около 20 000 зрителей. Канье сгубило то, что в его коллекциях главное внимание никогда не было сфокусировано на самой одежде. Показательно, но в этом сезоне его опередила в этом плане коллега по цеху.
Back in late 2014, Rihanna announced that she was teaming up with the Kering group, which owns the Puma brand, to try her hand at being a designer. The girl released several capsules of the sneakers, after which the brand decided it was time to do something more. As a result, a few days ago, a very cool street style collection appeared on the New York catwalk, which is adapted to real life. It's amazing that Kanye, instead of praising his talent, began to actively express admiration for what Rihanna did. It looks like the rapper realized his mistakes, but the train left.
The singer herself speaks rather modestly. The girl claims that until recently she did not believe in the success of the collection, and says that she did the impossible. Focusing on sports and streetwear, opting for functionality and comfort and not giving up the help of Puma designers, Rihanna was able to launch a rather successful line. Let's see how long she manages to maintain her new status.